And it's important
Just got back from New Zealand, where the Leukaemia and Blood Foundation is running a fund-raising week to support the 10,000 people living with a blood cancer in New Zealand.
They're getting 10,000 to shave their heads and there's a whole bunch of other stuff going on, but the coolest idea is that they've got Fidelity Life to donate $1 every time someone clicks on the advert on the website.
2 reasons for doing it:
It guarantees money for the cause and the advert is pure goosebump/lump-in-the-throat/blink-back-the-tears brilliance.
No actors - just a real kid suffering from leukaemia with his Dad, family and friends.
Go and get Fidelity to dig deep.
And tell your friends