Saturday, 5 May 2007
They call it the innovative stylish car from Daimler-Chrysler.
It's pretty much the Edsel of the 90s and cost the CEO (along with a couple of other disasters) his job.
But it's a cool concept.
2 seater, agile, park anywhere, cheap (ish)
Shame they've only sold a handful.
Reminds me of a story that my uncle (used to do consultancy for Boeing Vertol and Lycoming after he retired from the RAF as Group Captain) told me.
The marketing people at Fokker, a Dutch aircraft manufacturer, did some analysis and said "Look, there's a gap in the market for a 65-passenger twin jet. Let's build one"
And build one they did. And 2. And 3.
And then it slowly dawned on them why there was a market gap for 65-passenger twin jets.
No-one wanted a 65-passenger twin jet.
In 20 years, they sold around 200.
Boeing launched the 737 at about the same time and sold 6000. And counting
Posted by John Burland @ 5:21 pm